San Juan Diseña, Feria de diseņo de autor. Identity, logo, color palette, & type composition.
Concept: "The original and unique. One trace: the land and mountains' silhouettes are blurred and unrepeatable."
With a cheerful and festive spirit, this logo represents the main idea of this Design Fair: "Different cultural actors in relation to the design of the author, publishing, music, photography, painting, craft people and artists in general." The main typography, LeOsler, has irregular traces aproaching a manual and handmade feeling.
A brown pallete would be associated with San Juan (Argentina) easily, and because of this the main idea was to include different colors adding variety to the palette. These gives the fair a distinctive feel.
Design: Julia Martínez Diana
Design Date: July 2016